Wholesale
Wholesale
ecommerce.
Wholesale buyers behave differently from consumers. They buy for resale, they think in margin and sell-through, and they need operational certainty before they commit. Wholesale ecommerce is the discipline of designing for that buyer.
What the work covers
Margin-first information design
Wholesale price, MSRP and margin belong together. Sell-through evidence and merchandising suggestions do more than adjectives.
Wholesale SEO
Retailers search for suppliers using terms consumers never use — 'wholesale', 'bulk', 'case pack', 'stockist', 'trade'. Those terms belong in your own site architecture as well as your marketplace listings.
Terms transparency
Minimums, lead times, payment terms and shipping regions reduce back-and-forth and unqualified enquiries.
Channel alignment
Your marketplace presence, your own wholesale portal and your DTC store should not contradict each other on price, imagery or positioning.