Retailer acquisition
Faire retailer
acquisition.
Retailer acquisition on Faire is the work of getting an independent retailer from a search result to a first order, and then from a first order to a standing account. Most brands treat it as a traffic question. It is closer to a sales-process question, run inside a marketplace, where every objection has to be answered before it is spoken.
What the work covers
Be found by the right buyer
Independent retailers search Faire in shelf language: product type, material, occasion, price tier. Faire search ranking follows that language, not internal collection names. Aligning titles, attributes and categories is the first acquisition lever, because unseen products cannot be bought.
Design the easiest possible first yes
An opening order should be small, coherent and low-risk: a tight assortment, an obvious entry price point, a minimum a cautious buyer can justify. We shape bundles, case packs and minimums so the first commitment is easy to defend to a business partner.
Remove the unresolved question
Retailer conversion improves when nothing is left implicit — wholesale price, MSRP, the margin that implies, case pack, minimum, lead time, ship-from location, restock cadence. Each missing answer is a reason to close the tab rather than send a message.
Reorders are where the revenue is
A retailer reorders what sold through their shelf. Identifying those products, merchandising around them and keeping them in stock does more for wholesale sales than any new-account push. This is wholesale account management, not marketing.
Measure accounts, not sessions
We track opened accounts, average opening order, reorder rate and revenue per retailer, so acquisition work can be attributed instead of assumed.