Wholesale strategy
Faire wholesale
strategy.
Wholesale strategy is the commercial plan the optimization work executes. It decides who you sell to, at what price, with what minimums, through which channel, and what performance you are trying to move. Without it, B2B wholesale becomes a series of unrelated fixes; with it, every storefront and catalogue decision has a reason.
What the work covers
Pricing and margin architecture
Wholesale price, MSRP and the retailer's resulting margin have to work for both sides, after Faire commission and shipping terms. We model it before it appears on a listing, and we make it legible to the buyer once it does.
Which retailers you are for
Independent retailers, boutiques, gift stores and larger stockists behave differently on minimums, assortment and reorder cadence. Naming your target buyer sharpens the catalogue, the imagery and the Faire SEO language simultaneously.
Channel mix
Marketplace discovery, Faire Direct accounts and your own Shopify wholesale route each carry different economics. We decide what each channel is for rather than letting them compete by accident.
Faire algorithm behaviour and Top Shop standing
Faire rewards the signals of a reliable supplier — complete listings, accurate categories, fast responses, dependable fulfilment, sustained sales and strong reviews. Top Shop recognition follows operational consistency, so we treat it as an outcome of disciplined execution rather than a badge to chase. We do not claim influence over Faire's ranking system.
Wholesale account management
Reorder prompts, restock reliability, assortment expansion and responsiveness are what convert a first order into recurring wholesale revenue. Strategy that stops at acquisition leaves most of the revenue on the table.
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