Faire Direct
Faire Direct
strategy.
Faire Direct is the route for retailers you already found yourself. It lets a brand run existing wholesale accounts through Faire's ordering, payment and terms infrastructure on different commission economics from marketplace-sourced orders. Used deliberately, it turns Faire into your wholesale back office as well as a discovery channel. Used carelessly, it blurs the line between the two and quietly costs margin.
What the work covers
Know which order is which
Marketplace-sourced retailers and your own retailers should not be handled identically. We separate the two in your account structure and in your reporting, so commission, discounting and terms decisions are made against the right economics.
Onboard your existing accounts properly
Moving established buyers onto Faire Direct only works if the switch is easier for them than what they do now: net terms, reorder history, faster restocks, one clear catalogue. We build the invitation and the onboarding path around that argument.
One catalogue, two audiences
A direct account often needs different assortments, price tiers or minimums from a first-time marketplace buyer. Catalog and price-tier structure should support that without creating a second, contradictory version of your brand.
Margin protection
Commission, incentives and free-shipping terms compound. We model the real landed margin per channel before committing to an offer structure, rather than after.
Keep discovery working
Direct orders should not come at the expense of marketplace visibility. Storefront, Faire SEO and listing work continue, because new retailer acquisition and existing-account efficiency serve different halves of wholesale revenue.
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